Hundreds of Branding and Advertising professionals gathered at the last session of BRANDING DAY, organized by Cadena SER Euskadi, held at the Euskalduna Palace in Bilbao. Highly prestigious speakers participated in a program of conferences and round tables with Branding and brand building as fundamental pillars of the event. The program also featured the participation of Javier R. Galarreta, founder and CEO of Araex, who shared with the attendees the company's 30 years of experience in building leading brands and creating value for Spanish wine.

As a final touch to the Branding Day, the event ended with a massive tasting, with the presence of more than 250 attendees. All of them were able to enjoy a journey through the different wineries that are part of the Araex family in Rioja Alavesa: Altos R, Lar de Paula, Manuel Quintano Labastida, Amaren, Luis Cañas and Rolland Galarreta.