The Wine Routes of the World presented

ARAEX Grands Foundation has had the honor to present officially THE WINE ROUTES OF THE WORLD initiative together with the United Nations World Tourism Organization (UNWTO) in Madrid last September. A unique project pioneered thanks to ARAEX Grands Foundation and the Spanish Fine Wines Institute in order to foster wine tourism and empower rural areas with high oenotourism potential. The Wine Routes of the World presents in this first edition 10 wine tourism destinations such us: Argentina, Chile, Italy, France, Georgia, Spain, Portugal, South Africa and USA.
Javier Ruiz de Galarreta, President of ARAEX Grands Foundation hosted the event with Zurab Pololikashvili UNWTO Secretary-General and Spain Tourism and Industry Minister, Reyes Maroto.
The ‘Wine Routes of the World’ is a project led by the World Tourism Organization (UNWTO) and Araex Grands Foundation aimed to promote the immense opportunities that Wine Tourism offer to discover the people, the culture, the nature and the root of each territory. The Book invites travelers to explore ten countries in this first edition – selected among the top wine producers worldwide – and uncover their wine routes, taste their food and discover the landmarks that make each journey unique. The project, of which the Book is a first step, will support the development of Wine Tourism knowledge and capacity building with a view to maximize the impact of tourism in rural development.