United Nations World Tourism Organization at ARAEX Rioja Alavesa

In our firm commitment with sustainable tourism and the joint development of the rural environment of Rioja Alavesa for the past 26 years, this week we have had the honour of receiving at ARAEX Grands Spanish Fine Wines an outstanding delegation from the World Tourism Organization, a Specialized Agency of the United Nations (UNWTO). Next year 2020 we are celebrating the international year of rural tourism, and at ARAEX Grands we want to make our extensible commitment to the project that we jointly lead “Wine Routes of the World” for the enhancement of rural heritage. We want from here to reveal and share the role that Rioja Alavesa can play with wine tourism as an economic engine of a unique rural environment. We had the opportunity to have the UNWTO Secretary General, Zurab Pololikashvili, who was recognized as ambassador for the wines of ARAEX Rioja Alavesa. Javier Galarreta was recognized on behalf of ARAEX for the work in wine tourism and enhancement of Rioja Alavesa.